Farshid Anvari is a PhD candidate. He holds a Master of Philosophy in Computing, a Graduate Diploma of Information Technology, a Graduate Diploma of Science and a Bachelor of Engineering. He has over 17 years of experience in software engineering and 12 years of experience in power engineering. He is a co-inventor of Healthy Me, an online research platform to support consumer health decision making. He was working at Macquarie University, Australian Biosecurity Intelligence Network (ABIN) CSIRO, University of New South Wales (UNSW), Special Broadcasting Service (SBS) and Hydro Electric Commission, Tasmania. At ABIN, he developed an application for scientists to disseminate tools. At UNSW, he architected solutions and led the development team for implementation of Healthy Me. At SBS, he designed and implemented the automated digital channel system, SBS Essential, which was highly commended in the Commonwealth Broadcasting Association awards for cost-effective engineering. His research interests include education, personality, intelligence, knowledge, cognitive process, user-centered design methodologies, persona ontology and system architecture. Mr. Anvari is a member of the Australian Computer Society and the Association for Computing Machinery.